We are …
Our Mission
As professionals looking to invest our own wealth in real estate, we have experimented firsthand with how time-consuming is to find the right opportunity, and how big-size tickets are needed to buy and transform a high-yield asset.
After having the opportunity to invest with some friends to acquire, refurbished, and rent a residential building in one of the top European capitals, we realized the appetite from people like us to find similar investments, therefore we decided to put aside our former projects and start HOMAD.
At HOMAD we search in top urban destinations for great opportunities, to invest, refurbish, rent, and resale with people from our network. Our HOMs are operated on short-term rental to maximize yields, but also to allow our co-investors and friends to enjoy them from time to time. For us, the perfect match between investing and enjoying your capital.
We put together a team that convergence technology, business intelligence, and real-estate expertise to offer you the most attractive investment opportunities
Our Mission
As professionals looking to invest our own wealth in real estate, we have experimented firsthand with how time-consuming is to find the right opportunity, and how big-size tickets are needed to buy and transform a high-yield asset.
After having the opportunity to invest with some friends to acquire, refurbished, and rent a residential building in one of the top European capitals, we realized the appetite from people like us to find similar investments, therefore we decided to put aside our former projects and start HOMAD.
At HOMAD we search in top urban destinations for great opportunities, to invest, refurbish, rent, and resale with people from our network. Our HOMs are operated on short-term rental to maximize yields, but also to allow our co-investors and friends to enjoy them from time to time. For us, the perfect match between investing and enjoying your capital.
We put together a team that convergence technology, business intelligence, and real-estate expertise to offer you the most attractive investment opportunities
Our Team
Eliseo Haro
Founder & CEO 
“You Just Can’t Beat the Person Who Never Gives Up” – Babe Ruth
- Seasoned entreprenerd, launched and managed companies in 10 countries across 4 continents.
- MIT Graduate, started his career at BCG.
- To buy his first apartment, he created an investment syndicate that ended up buying the entire building.
Alvaro Marcos
Co-founder & Head of Sales
“If everything seems under control, you are not going fast enough” – Mario Andretti
- Industrial engineer with +10 years dedicated to real estate.
- As a developer, sold, built and delivered +400 units with total turnover of +200MM€ in the Costa del Sol.
- International business development director in the biggest listed developer in Spain.
- Quadrupled annual sales to foreign clients in 2021 (v 2019) selling 300 units with a turnover of +180MM €
Ivan Martin
Co-founder & CTO
“Train people well enough so they can leave. Treat them well enough so they don’t want to.” – Sir Richard Branson
- Serial tech entrepreneur with footprint in more than 7 countries
- Harley rider
- Academic Director of machine learning programs at IE Business School.
Ana María Franco
Head of Business Development
“All our dreams can come true, if we have the courage to pursue them.” — Walt Disney
- Civil Engineer, IMBA at IE Business School, Master in MKT and Social Media at VIC University, Sailor, Photographer, Golfer & Yogui,
- Passionate about the real estate world, with more than 20 years of experience in the industry as a developer, project manager and commercial strategist.
- During Covid-19 Lockdown, I was stuck in Peru, so I led an initiative organizing two private charter flights to repatriate +600 pax from Lima (PE) to Madrid (ES).
Kate Danenova
Head of Design
Build your own dreams, or someone else will hire you to build theirs. — Farrah Gray
- Experience Art Director, Artist and Curator executing projects in Europe, Russia and the US
- Penn, Cal Arts and British Higher School of Art and Design graduate
- Member of the special program of the IV Moscow International Biennale for Young Art.
Sergio Cavestany
Nerd Associate
“Winners never quit and quitters never win” ~ Vince Lombardi
- Young entrepreneur, willing to grow as much as possible personally and professionally.
- Former NCAA D1 College Golf Player, at University of Memphis, ranked as the 40th world best college golf team.
- Loves day-trading.
Moka
Chief Entertainment Officer
“Do the ordinary things in an extraordinary way” – George Allen
- Visited +20 countries & flied over 100 times.
- Able to follow instructions in 4 languages.
- Capable of climbing a 10 feet cork tree if a ball gets stuck at the top.
Our Advisors
Juan de Antonio
CEO & Founder (Cabify) – First Spanish Unicorn)
- Strategic Consulting (The Boston Consulting Group)
- MBA (Stanford)
- Vice President of the Board (Endeavor Spain)
Santiago Galaz
Executive Chairman of the Board (Securitas USA)
- 25+ years of experience in infrastructure maintenance, cash handling and armored security in Europe and USA.
- CEO (Eulen)
- Business Management and Marketing Degree (ESIC Business & Marketing School)
John Whelan
Managing Director of Crypto & Digital Assets (Banco Santander)
- 10+ yeas of experience in blockchain technologies
- Founder & CEO (Coinist)
- Board Member (Fnality International)
- MBA (DePaul Driehaus College of Business)
Alex Zubillaga
Founder and Managing Partner at 14W.
- Former EVP Digital Strategy & Business Development at Warner Music Group.
- 10+ years of VC experience; early investor and advisor in Spotify.
- Board member/observer at 10+ tech companies, including Wallapop, Lyst, Glossier, JobToday, Goop, Luminary, and K Health.
- MBA (Babson University)
- Young Global Leader by the World Economic Forum
Darren Nix
Founder & CEO (Steadily)
- Founder & CEO (Interviewed) Acquired by Indeed)
- Founder & CEO (Silver Financial) Acquired by Genworth Financial
- 2011 YC Entrepreneur
- Strategic Consultant (McKinsey)
- MBA (MIT)
Guillermo Freire
CEO & Founder (Trocafone) – Softbank Backed
- MBA (MIT)
- Endeavor Entrepreneur
- Member of YPO
Our Investor
14W
Over the last decade, 14W has backed founders who are redefining their industries, investing in long-term growth and building category defining consumer businesses
